Art Selectors launched in December 2019 aiming to offer more value to Australian Artists than currently available in the online art gallery market.
First off, Art Selectors is likely the most affordable way to sell art online. Art Selectors retains just 20% commission, offering the opportunity
for Australian artists to earn more with us.
Secondly, we only accept artists
and curate artwork that are a cut-above the rest. This is better for you, the artist, ensuring that your artwork does not get buried along thousands of other artists.
Thirdly, we've been told by many artists that our process of joining and creating artwork is one of the simplest and hassle free that they've come across. The process of registering a new artist seller account to getting a product listed takes just a few minutes in total.
Along with sales dashboards, automated payments & invoices, we've tried to make Art Selectors one of the most attractive and easiest ways to sell art online.
Yes, we welcome you to sell the same artwork that you list with
us anywhere else you'd like.
We allow this to help Australia’s art community, not hinder it
in any way.
The only thing we ask you to keep in mind our pricing policy, when it comes to pricing your
It’s important to us that the artwork we advertise is priced competitively in the market. This is because we proactively
position Art Selectors as having the best price available.
This policy applies to your own website, other online galleries, as well as selling in-person.
The reason behind this policy is because we know it is the behaviour of online
shoppers to shop around, especially when making an expensive buying decision. If
a shopper discovers the same artwork for a lower price elsewhere, we all
know what is likely to happen.
When we pour our little marketing hearts out trying to get as many
eyes on your artwork as possible, in this scenario, there would be no recognition to Art Selectors - even though we introduced the art buyer to the artwork.
We feel this compromises the value we can provide to our
artists, so, that’s the reason why this policy exists.
As long as you’re matching the price elsewhere for the same artwork on
Art Selectors, we welcome you to sell anywhere else you’d like, both online or in-person.
When selling art
online, pricing is a very important factor.
There is no hard and fast formula
but there are some factors to consider when pricing your art, such as:
The materials you used and how much it cost to create the artwork including the canvas or paper, the frame, the paint, brushes and so on.
The total time it took you to create the artwork. This is where you’re valuing your time,
as the artist.
above two reasons are why larger sized artwork is more expensive.
to consider when pricing your artwork are:
The 20% commission taken by
The cost to ship your artwork to the customer, including purchasing packaging and insurance. We recommend you add $50 to $100
for packaging, shipping and insurance, depending on the size and weight of your
There are occasions
when Art Selectors will run special promotions and discount the artwork by up
to 20% to encourage sales. Please also keep this in mind when pricing your artwork,
as it could be sold for less than what you list it for, at our discretion
during promotional periods.
Lastly, if you
are registered for GST, please make sure you not only tick the GST box when setting up your artwork listing, but also account for
the cost of GST in the sell price you set for your artwork.
We have some quite
strict requirements on how you package your artwork. The artwork sent to the
buyer needs to be packaged safely and securely.
bubble wrapped, with a minimum of 3 layers.
multiple sheets of cardboard for safety.
inside a cardboard box or packaged with cardboard on all sides – carefully sealed with packing tape.
sure there is no movement inside the box.
can also get professional packing help from services such as Pack & Send.
Paper or Loose Canvas:
you want to ship your artwork flat, place your artwork between two pieces of cardboard
and tape it closed.
you want to ship your artwork in a tube, wrap the artwork in a layer of bubble
wrap before placing it in the tube.
do not use flexible, padded envelopes as they can be bent.
In case any
damage does occur during transit, the insurance claim will require photographs
of the packaging to prove it was safely and securely packaged. So, please
remember to take photos of your package, both before the boxing and after to
prove it was packaged sufficiently. If you do not take photos of the package,
if may mean any insurance claim will be unsuccessful.
offer 7-day, change-of-mind return policy to all buyers.
If, for any reason, the buyer wants to return their artwork, they will inform
Art Selectors first and, in most cases, it will be accepted.
We will then reach out the artist to inform them that their artwork is being
returned to them. Unfortunately, this also means the payment will not be made to the artist,
as the buyer will be refunded once the artwork is delivered and the artist confirms
it has been received safely and intact.
Once you submit
your artwork, it may or may not need approving before it is available for purchase.
You can check whether
your artwork is available from your seller dashboard area. Under the ‘Product
Listing’ menu, you’ll find all of the products you have listed. Under the
status column, you can see which products are pending, enabled or disabled.
Once enabled, you
can see all of your artwork listed on your Artist Profile page. You can find
your Artist Profile page by clicking the “View Profile” button at the top-right
of your Seller Dashboard area.
One of the most
important aspects of listing your artwork is the images that you use to
show potential buyers what your artwork looks like. Without high quality images,
your artwork will simply not sell.
We recommend having
at least 3 high resolution photos of your artwork, at least 1600x1600 pixels in size.
Your main image
should be a face-on photograph of the artwork, filling the image edge to edge.
secondary images should be photographs of your artwork hung or leaning on a wall.
Include other objects in the image so the scale and size of the artwork is easily
We recommend taking
the photos with a camera on a tripod, not your phone.
Avoid using the flash, especially
if your artwork is glossy and reflects light. Just make sure the room is very well lit
with white, non-yellow light.
image is not blurry and in fully in focus. Take several images to make sure
there is at least one that is in-focus. Once you get the images on the computer,
there might be blurriness that you could not see on the small screen of a
that if the images you submit are low resolution, low quality, low light or
blurry, we reserve the right to reject the photographs and request higher
quality images before approving your artwork for sale.
If you wish to delete your product from Art Selector due to selling it elsewhere, we ask that you mark your artwork as 'sold' instead of deleting it altogether. That way, potential buyers can still see your entire portfolio, present and past.
You can mark your artwork as sold 'Product Listing' section under the 'Products' menu in the Seller Dashboard page.
Here you'll see all the products that you have listed. On the right-side, under the 'action' column, you can click the 3-dot menu button and click 'edit'.
From the 'Edit Product' page, click the 'More Action' menu button near the top-right of the page. Here, choose the 'Mark as Sold' option.
If you'd like to delete your product altogether, from the 'Product Listing' page, instead of clicking 'edit' in the 3-dot menu, click 'delete'. This will permanently delete your artwork.
of yourself should be as detailed as possible. Keep it focused on your experience
as an artist, how many years you’ve been an artist, your background as an
artist, your inspiration, any awards you have, any exhibitions you have been
featured in and so on.
Try to aim for
300 – 500 words, ensuring you provide enough information to impress and excite your
You can change your profile picture from the 'My Account'
section under the 'Profile' menu in the Seller Dashboard page.
On the 'My Account page', there will be 2 boxes on the
right-side. One named “Artist Profile Photo (Private)”
and “Artist Profile Photo (Public)”. You only need to upload a photo to the (Public)
Click the ‘Upload
Image’ button and follow the instructions from there.
Your profile picture will
be displayed on your Seller Profile page.
policy to post external links to your social media accounts or website.
honestly, this policy is in place to ensure that all of the effort and cost Art
Selectors put into getting new customers to visit our website and discover some
of Australia’s most talented artists, stay on the Art Selectors website.
We feel this is
the only fair while also providing a seamless, non-confusing way
to support the artists, art buyers and Art Selectors.
When you get an
enquiry from a potential buyer of your artwork, you must be on the right track,
so, well done!
We do have a
few guidelines to help with how you communicate with our users. We encourage
replies within 24 hours and we require mutually
respectful communication at all times.
Sharing any external
links to your social media profiles, website, email address or encouragement to send a user
outside of the Art Selectors website is prohibited. The
only exception to this is if a user wants to visit your studio in person. If this
happens and the person wants to purchase your artwork while at the studio, please remember that it
was Art Selectors that referred the customer to you. It would be appreciated if
you encourage the buyer to purchase the artwork through the Art Selectors website.
If you have an
issue with any message you receive, or, if you are getting threats or are being
harassed, please contact us immediately at [email protected]
If this happens
and the person wants to purchase your artwork, please remember that it was Art
Selectors that referred the customer to you. It would be appreciated if you
encourage the buyer to purchase the artwork through the Art Selectors website.
If a customer
approaches you for a commissioned piece art and you reach an agreement, that’s
fantastic news! Congratulations!
The next step
is to list a new product on Art Selectors for the buyer to purchase. This product should be
named “Commission #1” (numbered in sequence of which commission number this is).
Set the price to what you have agreed with the buyer and don't worry about uploading any images.
product is active, send the buyer the link to purchase. It’s that simple.
The first and best
way to make your profile really stand out is to list lots of artwork. It’s
really that simple. The more artwork you have listed, the more times you’re
going to be found in customer searches, selling more artwork, faster.
The other way
to make your profile stand out is to follow the instructions on what should be
included on your Artist Profile page. Follow the advice in this section
for more details.
One of the best
ways to promote your artwork is to have a permanent link to your Artist
Profile page on your social media bio area. For example, your Instagram profile bio and your Facebook “About Me” section.
This also applies
to your personal website and any emails you send to your followers – that is,
if you’re not already selling already on there. Link to your Art Selectors Artist
Profile page if you’re not.
The more places
you place the link to your Artist Profile page on Art Selectors, you more
traffic see and the more sales you’ll get.
We'll take care of the rest of the marketing - promise!
We feature a range
of artists and artwork on our homepage and emails on a discretionary basis. We’ll rotate
artists in and out of various sections and promotions that we’re highlighting.
We will lean
towards artists who are most active, with the most listings and sales that are
We’ll also give
preference to those artists who have placed permanent links to Art Selectors on
their social media bio sections and on their website.
already doing these things and haven’t seen your artwork on our emails or
homepage yet, please contact us to give us a nudge at [email protected]
If you are registered
for GST, then yes, you do need to include GST on the price of your artwork. If
you are not registered for GST, than you do not need to charge GST on your
When setting up
a product, ensure click the ‘Charge GST’ box under the Artwork Price box.
If you need to charge
GST on artwork that is already set up, you can edit your artwork in the 'Product
Listing' menu in your Seller Dashboard area. Under the 'action' menu for the
artwork you want to add GST too, click 'edit'. From that page, find the 'Variant
Details' section and click 'edit' under the Action column. Here you will find the
pricing details options for your artwork. Click the box “Charge GST” and save changes
at the bottom of the page.
If you are registered for GST, it is a legal
requirement to charge GST on your artwork. If you are not registered for GST, please ensure this box is unticked.
If you are
registered for GST, you pay the GST component of the invoice to the
Art Selectors is a marketplace for artists to sell directly to customers. We
are merely facilitating the transaction and therefore have no GST obligations
to the ATO when a customer purchases artwork through Art Selectors.
If you are in
doubt, we advise you speak to an accountant about your tax obligations when selling
and earning an income by selling goods, registering for GST, charging GST and
paying GST to the ATO.
No, you do not
need to generate your own invoice to send to the buyer of your artwork. We
generate the invoice and send it to both the artist and buyer via email once the buyer has purchased your artwork.
You can download
the invoice from your Seller Dashboard area at any time, by following these instructions.